|Study location||Canada, Toronto|
|Type||College diplomas, full-time|
|Nominal duration||1 years ( 3 semester )|
|Tuition fee||CA$19,320 per year|
Undergraduate diploma (or higher)
The entry qualification documents are accepted in any language
6.5, minimum 6.0 in each skill band
At least 2 reference(s) should be provided.
Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not for profit and cause-related marketing and financial metrics.
This learning experience will enable you to:
*Develop integrated marketing and media plans for arts, entertainment, cause-related marketing, and the sports industry
*Plan, execute and evaluate comprehensive events utilizing project management and team-building skills
*Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property, and buyer